KIA X SIA ARNIKA
Kylie Jenner and Amelia Gray headline the campaign for this dynamic, elegant-yet-rebellious collection—designed with Sia Arnika, the Danish designer revered for skillfully blending contrasting aesthetics. Early access for email subscribers starts 11/20 at 8AM PT.
A LONG-STANDING ADMIRATION
When Kylie was first introduced to Sia’s work in 2021, she was drawn to the extraordinary craftsmanship and the ways in which the garments defied expectations. Sia designs with an experimental lens—disregarding the confines of traditional aesthetics, embracing the opportunity to challenge norms. As Kylie says, “Everything Sia does is authentic; she designs freely, without limitations, which is what makes her designs so special and unique.”
BRINGING THE VISION TO LIFE
Channeling the Danish designer’s avant-garde approach, Kylie and Sia worked closely together over the past year to develop a collection that delicately balances elegance and boldness. Sequins, which serve as the centerpiece of the collaboration, exude a bold sense of glamor, unconventionally-yet-harmoniously complimented by raw edges and torn elements that infuse a rebellious energy. As Sia puts it, “The masterful combination of materials, finishes, and design details cultivates a new universe for the wearer, inviting them to embrace both their sensuality and their strength.”
The campaign—headlined by Kylie and supermodel Amelia Gray, and shot by Theo Liu—ventures outside the confines of expectations, perfectly embodying the spirit of the collection. It’s an embrace of the unfamiliar, a message of curiosity beyond what you know.
The statement-making collection—featuring tops, bottoms and dresses in three captivating colorways—celebrates the power of duality, with each piece meant to feel sophisticated yet daring, timeless yet striking. The dynamic interplay of distinct design details represents the coexistence of different narratives, redefining the boundaries of self-expression.